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Another aim is to raise awareness and Kesitilwe reveals the campaign has generated over a million online impressions which, in his view, demonstrates “a real appetite” for enhanced safer gambling efforts in Africa.
When asked what issue requires the most attention, Kesitilwe highlights underage gambling, especially as mobile penetration in Africa continues to soar.
Particularly concerning to Kesitilwe is the amount of gambling advertising in sports-related content.
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Lawmakers and regulators in Cyrpus have been debating methods to prevent recipients of the Guaranteed Minimum Income (GMI) from using state welfare payments for gambling.
The GMI, know locally as EEE, is described as a “residual payment to guarantee and legal minimum income for all residents”.
Anyone residing in Cyprus, with income not high enough to support their basic needs, is eligible for the benefit.
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The MGA also found that only a small number of respondents had fully established AI risk assessment processes or incident-response plans.
Speaking at the launch event, MGA CEO Charles Mizzi emphasized that the framework is meant to foster progress rather than stifle it.
“Our role as a regulator is not to stand in the way of innovation, but to help create the certainty and confidence needed for innovation to flourish responsibly,” Mizzi said.