Course / Course Details
By - Alison Campbell
There is a requirement for student to accomplish a set of core courses (18-credits) and the selected concentration (18-credits) in order to be awarded the the graduate level diploma in Public Relations and Political Communications.
Students are required to take all of the following courses.
**Media and Public Relations Overview** Media and Public Relations (PR) is a dynamic field focused on managing and enhancing the reputation of individuals, organizations, and brands. Professionals in this field develop and implement strategic communication plans to effectively engage with various audiences, including the public, media, and stakeholders. Key aspects of media and PR include crafting compelling messages, managing media relations, handling crisis communication, and leveraging social media platforms. The goal is to build and maintain a positive image, foster trust, and facilitate clear and effective communication.
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Name: Dr. Alison Campbell, PhD
Title: Instructor of Graduate Level Diploma in Media and Public Relations
Biography:
Dr. Alison Campbell is a distinguished scholar and expert in the field of Media and Public Relations. With a PhD in Communication Studies, Dr. Campbell brings a wealth of knowledge and experience to his role as an instructor. He has spent over two decades in academia and the professional world, where he has worked with top-tier media organizations and public relations firms.
Dr. Campbell’s research focuses on strategic communication, media ethics, and the impact of digital media on public perception. He has published numerous articles in peer-reviewed journals and has presented his work at international conferences. His expertise in crafting effective media strategies and managing public relations crises makes him a valuable asset to the program.
In the classroom, Dr. Campbell is known for his engaging teaching style and commitment to student success. He emphasizes practical skills and real-world applications, ensuring that his students are well-prepared for careers in media and public relations. Dr. Campbell is also a dedicated mentor, providing guidance and support to students as they navigate their academic and professional journeys.
Educational Background:
PhD in Communication Studies, University of Southern California
MA in Media Studies, Temple University
BA in Journalism, University of North Carolina at Chapel Hill
Professional Experience:
Director of Public Relations
Global Media Solutions, New York, NY
2015 - 2019
Senior Communications Manager
Tech Innovations Inc., San Francisco, CA
2010 - 2015
Public Relations Specialist
Creative Solutions PR Agency, Los Angeles, CA
2008 - 2010
Teaching Philosophy:
Alison Campbell believes in a hands-on, practical approach to teaching. She integrates real-world scenarios and case studies into her curriculum, encouraging students to apply theoretical concepts to contemporary issues in media and public relations. Her courses emphasize critical thinking, strategic communication, and the importance of ethical practices in PR.
Courses Taught:
Professional Affiliations:
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Contact Information:
Alison Campbell is dedicated to preparing the next generation of media and PR professionals with the skills, knowledge, and ethical grounding they need to succeed in a rapidly evolving industry.
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